Privacy Policy

1Data Controller

LMB VENTURES LIMITED is the data controller responsible for your personal data. We are registered in England and Wales under company number 16579568.

This Privacy Policy explains how we collect, use, disclose and safeguard your personal information when you visit our website or use our valuation services. It applies to all users of our website and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2Information We Collect

We may collect the following categories of personal data:

Information you provide directly:

• Name — when you register an account, subscribe to updates or contact us;
• Email address — for account registration, report delivery and service communications;
• Property address — entered solely for the purpose of generating a valuation estimate and not used for any other purpose;
• Message content — when you submit an enquiry through our contact form.

Information collected automatically:

• IP address — used for security monitoring, fraud prevention and analytics;
• Browser type and version, operating system — for technical optimisation of the Service;
• Pages visited and time spent on site — via anonymised analytics tools;
• Referring URL — to understand how users find us.

3How We Use Your Information

We process your personal data on the following lawful bases:

• Contract performance: To provide the valuation estimates and reports you request;
• Legitimate interests: To improve our proprietary analytics model, analyse website performance and prevent fraud;
• Legal obligation: To comply with applicable laws, respond to regulatory requests or enforce our Terms of Service;
• Consent: To send you marketing communications or newsletters (you may withdraw consent at any time).

Specifically, we use your data to:

• Generate and deliver property valuation results;
• Respond to your enquiries and support requests;
• Send important service notices (e.g., changes to these policies);
• Improve the accuracy and coverage of our valuation model;
• Monitor and maintain the security and integrity of our platform.

4Data Sharing

We do not sell your personal data to third parties under any circumstances.

We may share your data only in the following limited circumstances:

• Service providers: Trusted third-party companies that assist us in operating the website (e.g., web hosting, analytics, payment processing). These providers are contractually bound to process your data only on our instructions and in compliance with UK GDPR;
• Legal requirements: Where we are required to disclose data by law, court order or regulatory authority (e.g., HMRC, ICO);
• Business transfers: In the event of a merger, acquisition or sale of assets, your data may be transferred to the acquiring entity under equivalent data protection terms;
• With your consent: Where you have explicitly agreed to share your data with a named third party.

All third-party service providers we engage are required to implement appropriate technical and organisational measures to protect your personal data.

5Data Retention

We retain your personal data only for as long as necessary for the purposes described in this policy:

• Valuation queries and property addresses: Retained for up to 24 months from the date of the query, after which they are securely deleted or anonymised;
• Account data: Retained for the duration of your account and deleted within 30 days of an account deletion request;
• Contact form enquiries: Retained for up to 12 months to allow us to respond and maintain a record of correspondence;
• Anonymised analytics data: May be retained indefinitely as it does not constitute personal data.

At the end of any applicable retention period, personal data is securely deleted in accordance with our data destruction policy.

6Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: You may request a copy of the personal data we hold about you (subject access request);
• Right to rectification: You may ask us to correct any inaccurate or incomplete data;
• Right to erasure ("right to be forgotten"): You may ask us to delete your personal data, subject to certain legal exceptions;
• Right to restriction: You may ask us to restrict the processing of your data in certain circumstances;
• Right to data portability: You may request your data in a structured, machine-readable format for transfer to another controller;
• Right to object: You may object to processing based on legitimate interests or for direct marketing purposes;
• Rights related to automated decision-making: We do not make solely automated decisions with legal or similarly significant effects.

To exercise any of these rights, please contact us at Lmbventures@hotmail.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.

7Cookies

We use cookies and similar tracking technologies on our website to enhance functionality and analyse usage. For full details of the cookies we use and how to manage them, please refer to our Cookie Policy.

You can adjust your cookie preferences at any time via your browser settings or by using our cookie consent tool. Please note that disabling certain cookies may affect the functionality of the valuation tool.

8Contact for Privacy Matters

For all privacy-related queries, subject access requests or data deletion requests, please contact us using the details below. We take all privacy enquiries seriously and aim to respond within five working days.